Environics Research Group has found that two-thirds of Canadian consumers would switch their spending to companies that have demonstrated a commitment to green policies even it means paying a higher price .
What does this finding mean to you as an investor? It means that there are growth investment opportunities in environmentally friendly developments. Developing a property to green standards can add less than one percent to the overall costs while lowering energy and maintenance costs once completed.
Green developments can also attract tenants who are willing to pay higher lease rates to a new area. Vancouver developer Aragon Properties Ltd. was able to successfully market its townhouse development on a former industrial site in the Marple area to more upscale clients interested in green features.
Now is the time to start investing in green developments before the general market catches on.